Search engine optimization (SEO) refers to methods used to increase traffic to a website by increasing its search engine page rank. SEO often involves improving the quality of the content, ensuring that it is rich in relevant keywords and organizing it by using subheads, bullet points, and bold and italic characters. SEO also ensures that the site’s HTML is optimized such that a search engine can determine what is on the page and display it as a search result in relevant searches. These standards involve the use of metadata, including the title tag and meta description. Cross-linking on the website is also important. SEO (or) Search Engine Optimization is basically a 7 Step Process. Which we discuss each step in detail.

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1. Website Auditing:

The first step of the SEO process is of website auditing that must be done if the website is existing and we should go with competitive research about the website by using tools like Semrush, domain authority checker. It is a small tool which gives the information about the existing website and you need to check the Alexa rank of the website so that we can know the position of that particular website in search engines.

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2. Creating a Strong Website With Great Architecture:

Digital Hall explains about creating the website in a meaning full way is all about that a user need. User must go with the flow so we should create Menus into groups/sections according to the subject. If it is needed for a blog to create we must create in a new page with different categories and if resource pages, product/ service page is needed add to it and with maximum meaningful and with relevance information.

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3. Content Writing:

Google covers long form of content because content gives more value to the users who are searching for the requirements. Users prefer to get all the information they need form a single source because that results to reduce the time spent in research. The average length of the content in a single page is of 300 words and the average length of the content in a website to rank on the top position is above 2000 words. Visit this website for more about Content Writing.

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digital hall seo content writing image

4  Keyword Research in SEO:

Google keyword tool used to be a favourite keyword research tool among digital marketers and SEOs. But in recent years, Google has reduced the amount of keyword data available to people in Keyword Planner as well as with Google Analytics.

A lot of people brushed off keyword research and started saying things like “just create great content” or “write content for people instead of the search engines

While creating high-quality content is important, ignoring keyword research and SEO is foolish.

The fact is that even though less data is available through Google’s tools, people still use keywords to find what they’re looking for. Finding out what keywords people are using is still as important as ever if you want to succeed in getting search engine traffic.

So how can we find useful keywords to incorporate into our content?

The good news is that there are plenty of other tools that you can use to do keyword research to get the long-tail keywords that aren’t available in Google Keyword Planner.

They are explained in brief

Ubersuggest:

Ubersuggest is a free keyword overview and suggestion tool that fetches data directly from Google Keyword Planner and Google suggest. The tool shows search volume and CPC competition for the extracted keyword suggestions. It is one of the top keyword research tools that you can use to generate more keyword ideas for your business. 

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Whether your goal is to get the best keywords for your SEO campaign or fine-tune your keyword list for your next PPC campaign Ubersuggest helps you with finding and researching relevant keywords, identify their monthly searches capacity and also determine how difficult the keyword is to outrank (SEO) or outperform (PPC). 

Moreover, Ubersuggest also lets you see what your competitors are doing in relations to a specific keyword (are they ranking organically or doing PPC?). Simply enter your main money keyword and the tool starts suggesting more keyword ideas (both head and long-tail) in a matter of seconds!

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Google Ads:

One of the most difficult search engine optimization (SEO) tasks is coming up with good keywords for your content. Trying to guess what search terms people will use can be aggravating, and if you aren’t using a keyword research tool, the results can range from ineffective (no one finds your site) to counterproductive (people find your site but were looking for something entirely different).

 

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Step-by-Step, about the Google AdWords Keyword Tool, Using the AdWords keyword tool. You must have an AdWords account. If you have a Google account, you can use it to log into AdWords.

  1. Log in to AdWords and navigate to the Keywords Planner (Tools > Keyword Planner).
  2. Under “Find New Keywords,” choose Search for new keywords using a phrase, website or category.
  3. Under, “Search for new keywords using a phrase, website or category” type one or more keyword ideas that are related to your blog entry or article topic in the box labelled “Your Product or Service”. You don’t need to use any of the other fields.
  4. Click Get Ideas.
  5. On the next page, click the Keyword Ideas tab under the graph.
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Ahrefs (#1 paid recommendation):

Ahrefs provides advanced SEO and website tracking analysis that shows how different sites rank on the web. With Ahrefs users can track their own website growth, blog traffic, as well as how their competitors rank, giving insights into how to outrank them. 

Ahref’s features include metrics unique to their site, and that users need to understand to be able to use their tool correctly and to the fullest effect. Their dashboard lists these features, like a Content and Keywords Explorer, that most users will have a learning curve when approaching them for the first time. Because of the unique language and natural learning curve that comes with Ahrefs, they accompanied a recent new feature announcement with an informative blog post.

Semrush

Semrush is one of the SEO tools that is used for your keyword research, trace the keyword strategy that is used by your competitors. Semrush runs a search engine optimisation audit for your blog, and it also looks for backlinking chances and a lot more. Semrush is always trusted by digital marketers all over the world. it is also used by all small scale and large scale businesses.

SEMrush
5 Reasons to use SEMrush:
  1. Keyword Research
  2. Competitor Research
  3. Site Audit
  4. Backlink Analysis
  5. Tools

5. Optimize For on-page SEO:

It will include producing content related to high-value keywords and then optimizing the content to ensure that the search engine spiders know what the content pertains to. This means paying attention to the title tags, alt tags, meta descriptions, URL, and keyword placement. 

6. Optimize For off-page SEO:

 The content will also link to appropriate content both on and off the website. Brands need to develop strategies to attract backlinks to drive traffic and rankings. You can accomplish this by promoting the content across various platforms, such as through guest postings, social media, or content syndication.

Off-page SEO isn’t just about getting a link to your site from just anyone; it’s about getting a link to your site from the right one. And, you want to make sure that you’re getting the “link juice” from the backlink too.

Link juice is only passed along in do-follow backlinks. This type of backlink is like the source site is acknowledging and voting for the linked article, post, or page, resulting in an increase in the link’s authority.

The other type of backlink is a no-follow backlink. These are just links that don’t pass any authority from the source site to the linked site.

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digital hall seo image

7. Monitor the Performance:

After those 6 steps, another main step is to monitor the performance of a website. We need to check the Rankings, an eye on Competitors, and the main thing to monitor is of new keyword opportunities with tools like SEMrush.

SEMRush is a tool that is used to finding profitable and beneficial keywords. The SEMrush shows you the overview of the website in a single dashboard and it consists of organic search domains, paid search, backlinks, keywords, display advertising, referring domains, sample media ads, sample text ad, landing page, anchor links etc.

These are the ways that can make use of SEMRush:

1) Understanding your current success: When you go to SEMRush and enter your domain name you will see a general traffic overview screen, which describes to you how you are doing for both paid channels and organic. You can instantly see if your traffic is trending up or down.

2) Get a better understanding of your competitors: SEMRush has a feature that enables you to get a look at your competitors and the keywords that they are getting traffic from on their own blogs. From there, you can simply make a decision to develop content to target these search terms.

3) Find new keyword opportunities.

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