Online marketing was just a new and different way to the market. Importance of digital marketing for business lies in the option to select your method of marketing as per your budget. It exposes the new form of media on which to canvas the goods and services. But within a few years, the importance of digital marketing has increased to a great extent. It’s become an integral part of what a business is to its customers.
As the Internet becomes everything we do, the importance of digital marketing is also rising with a rapid hike. Digital marketing allows small businesses to compete with a much smaller advertising budget. Most probably the small business has very little resources and even capitalization. Digital Marketing provides them with a better and much more cost-effective marketing channel that delivers the result. When managed effectively, it gives them total control over where and how they spend their money. When you have this kind of control and the data to support decisions, you make smarter ones.
Importance of 5C’s in Digital Marketing
Conception is about planning concepts about the product. We generate them with all our requirements. Every production should have a conception without it, we can’t show our products to any customers.
The definition of content marketing is actually quite simple. It refers to an integrated marketing strategy that involves creating and sharing relevant, customized, insightful copy-with the end goal of helping a company bolster its brand awareness and drive profitability. That content can come in the form of blogging, info-graphics, videos, social media… the list goes on. Content is about the production of information about the product. The content must be clear with quality. Content must be relevant to the product which we are taking to market.
The campaign is about the product reaching the people. Great marketing campaigns follow a consistent theme and promote a single or focused idea or goal. Advertising is a component of marketing. Marketing is how a company plans to raise awareness of their brand and convince customers to make a purchase, while advertising is the process of creating the persuasive messages around these broad goals.
The conversation is about talking to people. Conversation Marketing is a strategy for meeting age-old marketing challenges on the internet. It’s a methodology that makes use of the changes brought about by new, faster, more interactive media, without discarding the basic, sound principles of good communications.
Converting is about users/ customers to leads. Conversion marketing refers to tactics that encourage customers to take a specific action, “converting” a person browsing your website into a purchaser of your product or service.